>> president obama. >> rose: right. >> what would you add to that? those are the basic kind of -- >> well there is a different variations of cares about people, who understands the middle class. i thought all along, governor romney on those questions, those character and trade questions, governor romney needed to do three things. on cares about you, understands the middle class be closer than he could have been, he couldn't lose those by large double digit margins and narrowed those. couldn't win them, had no narrow them. had plans for the economy needed a significant lead. the president has been ahead at times, kind of remarkable and three is, is favorable, unfavorable, governor romney went into the general election season based on most polls as the worst nominee of either party ever in terms of do you like this person or not? do you think of them favorably, unfavorably, he has really improved and in fact in some polling he went past the president on that measure. and that is to go back to the question of what is the one dynamic of this campaign? wo